SARAH BERRY

Designer

Passion projects

Illustrations + Digital Art

A collection of personal illustrations that reflect my design aesthetic—characterized by fluid, organic line work and a love for vintage-inspired graphics.

Watercolor Paintings

A new creative direction I’m exploring—watercolor painting. These strawberries mark my first attempt, painted by hand and digitally redesigned into a repeat print. I’m excited to continue developing this skill and incorporating more hand-painted elements into my work.

Aerie Summer 2023 - Concept Design

This is a mood board project I created that's focused on Aerie's aesthetic for the Summer 2023 season. I included inspirational images that represent the Aerie girl as well as product tears, fabric, print and color inspiration.

Reformation Spring 2022 - Concept + Print Design

This is an independent project I created that showcases Spring 2022 key apparel trends relevant to the brand, Reformation. I included print and color inspiration and designed a look that ties into the seasonal collection.

Fear Of God Design Project - Concept Design

Below is an independent design project I created that showcases my brand identity knowledge. I created mood boards for each of the houses at Fear Of God; Mainline, Athletics and Essentials.

f21

FOREVER 21 | Mainline

These are various women's apparel collections, mood boards, accessories and packaging I that have designed for Forever 21's mainline.

FOREVER 21 | Swim

Swimwear I designed for Forever 21's mainline & collaboration collections.

FOREVER 21 X MIFFY COLLABORATION

Holiday Collection

Women's and men's apparel I designed as part of a holiday-to-pre-spring transitional collection.

FOREVER 21 X WICKED COLLABORATION

Holiday Collection

This men’s and women’s Wicked collection I designed blends preppy academia and streetwear aesthetics to create a playful, edgy, and modern look.

FOREVER 21 X COCA-COLA COLLABORATION

Summer Americana Collection

I designed the apparel graphics, denim pieces and accessories for this classic Americana collaboration collection with Coca-Cola.

FOREVER 21 X SANRIO COLLABORATION

Blue Angel

I designed the apparel graphics for this Y2K-inspired holiday collection. It’s full of icy blue hues, airbrushed art, rhinestone techniques, and plenty of velour that channel early 2000’s nostalgia.

FOREVER 21 X SANRIO COLLABORATION

Valentines Capsule

This Valentines capsule is feminine but with an edge, which fully embodies the Forever 21 customer during the pre-spring season. I paired pretty pinks and reds with cool and relaxed silhouettes and black garments to capture this specific aesthetic.